from
friction
from
friction
FROM
FRICTION
to focus
to focus
to focus
Time to Ditch the Mask
Time to Ditch the Mask
Time to Ditch the Mask
Growth doesn’t come from forced performance, it comes from being real. Innerprise helps you build a business that can work and feel like you again.
Growth doesn’t come from forced performance, it comes from being real. Innerprise helps you build a business that can work and feel like you again.
Growth doesn’t come from forced performance, it comes from being real. Innerprise helps you build a business that can work and feel like you again.
Fifty
Fifty
Fifty
Shades of Beige
Shades of Beige
Shades of Beige
The coaching industry has mastered the art of beige: safe, polished, perfectly forgettable advice. Beige is safe. Beige looks good. But beige is not real.
As a founder, you make impossible choices daily where vanilla advice simply won’t cut it.
I built Innerprise as a safe haven to help you reclaim that color: that vivid, messy self that sparked your passion from the start. Because growth is always a you business.
And there’s nothing beige about being real.
The coaching industry has mastered the art of beige: safe, polished, perfectly forgettable advice. Beige is safe. Beige looks good. But beige is not real.
As a founder, you make impossible choices daily where vanilla advice simply won’t cut it.
I built Innerprise as a safe haven to help you reclaim that color: that vivid, messy self that sparked your passion from the start. Because growth is always a you business.
And there’s nothing beige about being real.
The coaching industry has mastered the art of beige: safe, polished, perfectly forgettable advice. Beige is safe. Beige looks good. But beige is not real.
As a founder, you make impossible choices daily where vanilla advice simply won’t cut it.
I built Innerprise as a safe haven to help you reclaim that color: that vivid, messy self that sparked your passion from the start. Because growth is always a you business.
And there’s nothing beige about being real.
Dieuwke van Woensel
Dieuwke van Woensel
Dieuwke van Woensel
Founder & Certified People Person
Founder & Certified People Person
Founder & Certified People Person
beige
usu- ally
goes some-
where here.
beige
usu- ally
goes some-
where here.
beige
usu- ally
goes some-
where here.
Quick
Quick
Quick
links
links
links
The Un-work
Meet our 3-step methodology for replacing performance with "person".
The Un-work
Meet our 3-step methodology for replacing performance with "person".
The Un-work
Meet our 3-step methodology for replacing performance with "person".
The Innercircle
Meet the founders who found their center by turning things upside down.
The Innercircle
Meet the founders who found their center by turning things upside down.
The Innercircle
Meet the founders who found their center by turning things upside down.
The Manifesto
Read how Dieuwke’s story shaped the philosophy and practice of Innerprise.
The Manifesto
Read how Dieuwke’s story shaped the philosophy and practice of Innerprise.
The Manifesto
Read how Dieuwke’s story shaped the philosophy and practice of Innerprise.
New Release
New Release
New Release
by Dieuwke
by Dieuwke
by Dieuwke
Building Without Breaking challenges performance culture in entrepreneurship and offers a grounded framework to growth.
Building Without Breaking challenges performance culture in entrepreneurship and offers a grounded framework to growth.
Building Without Breaking challenges performance culture in entrepreneurs and offers a grounded framework to growth.
New
release
New
release
"Refreshingly honest, and actionable.
A must-read for every founder!"
"Refreshingly honest, and actionable.
A must-read for every founder!"
"Refreshingly honest, and actionable.
A must-read for every founder!"
Oli U.
New York
Oli U.
New York
Oli U.
New York
How It
un-
works
Our work begins with the un-work. The un-work is the process of replacing forced performance with the real person. Here's how it happens.
1. Acknowledge
The cult of
crushing it
You're building something real.
But you started performing it for others instead of living it. The truth is, humble-bragging never works. Not even on LinkedIn.
2 .Navigate
curve
The unlearning
This is the messy middle.
The un-work is replacing the performance with the person. It's finally saying no to that meeting or letting the team fail and fix it without you.
3 .Own
The flaw-some
growth!
Growth is a you business.
Once you un-work the pseudo work, you'll stop performing the founder-sexy version and start leading from within. Numbers will just catch up.
How It
un-
works
Our work begins with the un-work. The un-work is the process of replacing forced performance with the real person. Here's how it happens.
1. Acknowledge
The cult of
crushing it
You're building something real.
But you started performing it for others instead of living it. The truth is, humble-bragging never works. Not even on LinkedIn.
2 .Navigate
curve
The unlearning
This is the messy middle.
The un-work is replacing the performance with the person. It's finally saying no to that meeting or letting the team fail and fix it without you.
3 .Own
The flaw-some
growth!
Growth is a you business.
Once you un-work the pseudo work, you'll stop performing the founder-sexy version and start leading from within. Numbers will just catch up.
How It
un-
works
Our work begins with the un-work. The un-work is the process of replacing forced performance with the real person. Here's how it happens.
1. Acknowledge
The cult of
crushing it
You're building something real.
But you started performing it for others instead of living it. The truth is, humble-bragging never works. Not even on LinkedIn.
2 .Navigate
curve
The unlearning
This is the messy middle.
The un-work is replacing the performance with the person. It's finally saying no to that meeting or letting the team fail and fix it without you.
3 .Own
The flaw-some
growth!
Growth is a you business.
Once you un-work the pseudo work, you'll stop performing the founder-sexy version and start leading from within. Numbers will just catch up.
( Confidential )
Flawless
Founder
01
Q4 2025
Performance
Report
Who has
time to fake
it when you can
actually make
it?
We will achieve 1000% year-over-year growth by leveraging hyper-optimized performance metrics.
All human-centric friction has been successfully engineered out of the system.
( Confidential )
Flawless
Founder
01
Q4 2025
Performance
Report
Who has
time to fake
it when you can
actually make
it?
We will achieve 1000% year-over-year growth by leveraging hyper-optimized performance metrics.
All human-centric friction has been successfully engineered out of the system.
( Confidential )
Flawless
Founder
01
Q4 2025
Performance
Report
Who has time to fake it when you can actually make it?
We will achieve 1000% year-over-year growth by leveraging optimized performance.
All human-centric friction has been successfully engineered out of the system.
Welcome to the
Welcome to the
Welcome to the
inner-
inner-
inner-
circle
circle
circle
Real talk > small talk.
Join us as we come together to share and make it count.
Real talk > small talk. Join us as we come together to share and make it count.
Real talk > small talk. Join us as we come together to share and make it count.
Community Events
Community Events
Every 3 months we come together to let go. Innercircle events are strictly BYOM. Bring Your Own Mess.
Every 3 months we come together to let go. Innercircle events are strictly BYOM. Bring Your Own Mess.
The Inner Journal
The Inner Journal
Find Dieuwke's field notes. Ideas and advice that might just be too honest for the LinkedIn algorithm.
Find Dieuwke's field notes. Ideas and advice that might just be too honest for the LinkedIn algorithm.
Thematic Table
Thematic Table
The best conversations happen off the record. Thematic conversations in an intimate roundtable setting.
The best conversations happen off the record. Thematic conversations in an intimate roundtable setting.
Early access to our
Early access to our
Early access to
events
events
events +
+ resources
+ resources
resources
Joined already
Joined already
Hear from the
Hear from the
Hear from the
inner-
inner-
inner
circle
circle
-circle
Lennaert Jonkers
As a starting entrepreneur, I only had a vague idea of team culture and HR policies. No plan, no experience. Dieuwke became my guide: she offered direction, but always let me make my own choices. She thinks along with you in a sharp and constructive way, listens closely, and truly sees people. Thanks to her, I’ve been able to build a strong team.
Find your
Find your
Find your
inner-
inner-
inner-
prise
prise
prise
Here's how we can help.
Deep-Dive Session
The Entrepreneurial Growth Check-In
A fast and focused snapshot of where your business stands and what you should tackle first.
€ 500.00
Clear overview of your biggest bottlenecks.
A practical 90-day action plan tailored to your stage of growth
Clarity on what your company needs from you right now
Deep-Dive Session
The Entrepreneurial Growth Check-In
A fast and focused snapshot of where your business stands and what you should tackle first.
€ 500.00
Clear overview of your biggest bottlenecks.
A practical 90-day action plan tailored to your stage of growth
Clarity on what your company needs from you right now
Deep-Dive Session
The Entrepreneurial Growth Check-In
A fast and focused snapshot of where your business stands and what you should tackle first.
€ 500.00
Clear overview of your biggest bottlenecks.
A practical 90-day action plan tailored to your stage of growth
Clarity on what your company needs from you right now
Deep-Dive Session
HR Fundamentals In a Day
Essential HR building blocks for small teams without the corporate complexity or consultant price tag.
€ 3.000.00
Core HR foundation set up: administration, employee benefits, payroll, insurances, compliance basics.
Culture & performance essentials: values, feedback, lightweight performance management.
Documented in a practical handbook your team can actually use
Deep-Dive Session
HR Fundamentals In a Day
Essential HR building blocks for small teams without the corporate complexity or consultant price tag.
€ 3.000.00
Core HR foundation set up: administration, employee benefits, payroll, insurances, compliance basics.
Culture & performance essentials: values, feedback, lightweight performance management.
Documented in a practical handbook your team can actually use
Deep-Dive Session
HR Fundamentals In a Day
Essential HR building blocks for small teams without the corporate complexity or consultant price tag.
€ 3.000.00
Core HR foundation set up: administration, employee benefits, payroll, insurances, compliance basics.
Culture & performance essentials: values, feedback, lightweight performance management.
Documented in a practical handbook your team can actually use
Deep-Dive Session
Kickstart Growth Program
Three powerful team sessions that create alignment, ownership, and real movement.
€ 4.500.00
Session 1: Shared clarity on goals and focus. Session 2: Roles, Ownership & Ways of Working. Session 3: Scaling habits and practical routines for communication, prioritization, and growth
A clear, founder-friendly scaling plan based on team input and business needs
On-demand sparring to help you navigate decisions and keep the team aligned
Deep-Dive Session
Kickstart Growth Program
Three powerful team sessions that create alignment, ownership, and real movement.
€ 4.500.00
Session 1: Shared clarity on goals and focus. Session 2: Roles, Ownership & Ways of Working. Session 3: Scaling habits and practical routines for communication, prioritization, and growth
A clear, founder-friendly scaling plan based on team input and business needs
On-demand sparring to help you navigate decisions and keep the team aligned
Deep-Dive Session
Kickstart Growth Program
Three powerful team sessions that create alignment, ownership, and real movement.
€ 4.500.00
Session 1: Shared clarity on goals and focus. Session 2: Roles, Ownership & Ways of Working. Session 3: Scaling habits and practical routines for communication, prioritization, and growth
A clear, founder-friendly scaling plan based on team input and business needs
On-demand sparring to help you navigate decisions and keep the team aligned
Questions?
Questions?
Questions?
clarity
clarity
clarity
is here
is here
is here
Is Innerprise about entrepreneurship or personal development, or both?
Both, they are deeply connected. Who you are shapes how you build your business and your business, in turn, shapes your choices, energy and growth.
Is Innerprise about entrepreneurship or personal development, or both?
Both, they are deeply connected. Who you are shapes how you build your business and your business, in turn, shapes your choices, energy and growth.
Is Innerprise about entrepreneurship or personal development, or both?
Both, they are deeply connected. Who you are shapes how you build your business and your business, in turn, shapes your choices, energy and growth.
What kind of entrepreneurs do you work with?
I work with entrepreneurs in all shapes and sizes, from creative entrepreneurs to family business owners, from tech founders to anyone brave enough to build something bigger than themselves.
What kind of entrepreneurs do you work with?
I work with entrepreneurs in all shapes and sizes, from creative entrepreneurs to family business owners, from tech founders to anyone brave enough to build something bigger than themselves.
What kind of entrepreneurs do you work with?
I work with entrepreneurs in all shapes and sizes, from creative entrepreneurs to family business owners, from tech founders to anyone brave enough to build something bigger than themselves.
When should I start working with you?
Most entrepreneurs start working with me when they have a team of 1 - 8 people, often after finding product-market fit and wanting to grow. Others reach out when they feel stuck, overwhelmed or swallowed by their business.
When should I start working with you?
Most entrepreneurs start working with me when they have a team of 1 - 8 people, often after finding product-market fit and wanting to grow. Others reach out when they feel stuck, overwhelmed or swallowed by their business.
When should I start working with you?
Most entrepreneurs start working with me when they have a team of 1 - 8 people, often after finding product-market fit and wanting to grow. Others reach out when they feel stuck, overwhelmed or swallowed by their business.
How is your method different from coaching or consulting?
Consulting gives you beige, one-size-fits-all advice. Coaching often focuses on feelings but misses the business context. FlawGround is different. We provide grounded dialogue that integrates the two: your personal psychology is the business strategy.
How is your method different from coaching or consulting?
Consulting gives you beige, one-size-fits-all advice. Coaching often focuses on feelings but misses the business context. FlawGround is different. We provide grounded dialogue that integrates the two: your personal psychology is the business strategy.
How is your method different from coaching or consulting?
Consulting gives you beige, one-size-fits-all advice. Coaching often focuses on feelings but misses the business context. FlawGround is different. We provide grounded dialogue that integrates the two: your personal psychology is the business strategy.
What can I expect?
I help entrepreneurs grow by highlighting the patterns that affect them, both inside and outside the business. For example, one founder grew his business after learning to set boundaries and building a management team he truly trusted.
What can I expect?
I help entrepreneurs grow by highlighting the patterns that affect them, both inside and outside the business. For example, one founder grew his business after learning to set boundaries and building a management team he truly trusted.
What can I expect?
I help entrepreneurs grow by highlighting the patterns that affect them, both inside and outside the business. For example, one founder grew his business after learning to set boundaries and building a management team he truly trusted.
How do you measure growth when it’s about something so human?
Growth is personal. You decide what matters most. Some measure it in revenue or team growth, others in energy, focus or peace of mind.
How do you measure growth when it’s about something so human?
Growth is personal. You decide what matters most. Some measure it in revenue or team growth, others in energy, focus or peace of mind.
How do you measure growth when it’s about something so human?
Growth is personal. You decide what matters most. Some measure it in revenue or team growth, others in energy, focus or peace of mind.
What would entrepreneurship look like if we started from the person instead of the performance?
A lot more diverse, innovative and sustainable. It would have a a huge impact on your health, fulfillment, your team and the wider ecosystem.
What would entrepreneurship look like if we started from the person instead of the performance?
A lot more diverse, innovative and sustainable. It would have a a huge impact on your health, fulfillment, your team and the wider ecosystem.
What would entrepreneurship look like if we started from the person instead of the performance?
A lot more diverse, innovative and sustainable. It would have a a huge impact on your health, fulfillment, your team and the wider ecosystem.
Grounded in
Grounded in
Grounded in
experience
experience
experience